{"id":49412,"date":"2026-06-15T14:33:46","date_gmt":"2026-06-15T17:33:46","guid":{"rendered":"https:\/\/indovinya.indoramaventures.com\/?p=49412"},"modified":"2026-06-15T14:33:46","modified_gmt":"2026-06-15T17:33:46","slug":"fragancia-bienestar-home-care-tendencia-realidad-tecnica","status":"publish","type":"post","link":"https:\/\/indovinya.indoramaventures.com\/es\/fragancia-bienestar-home-care-tendencia-realidad-tecnica\/","title":{"rendered":"Fragancia y Bienestar en Home Care: De la Tendencia a la Realidad T\u00e9cnica"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"49412\" class=\"elementor elementor-49412 elementor-49397\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-106972b seo-2026 e-flex e-con-boxed e-con e-parent\" data-id=\"106972b\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a564d7 elementor-widget elementor-widget-text-editor\" data-id=\"3a564d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La industria de Home Care est\u00e1 experimentando una transformaci\u00f3n silenciosa. Durante d\u00e9cadas, los productos de limpieza se evaluaban con un solo criterio: qu\u00e9 tan bien eliminan la suciedad y los g\u00e9rmenes. El rendimiento era funcional, medible y sin emoci\u00f3n.<\/span><\/p><p><span style=\"font-weight: 400;\">Eso cambi\u00f3.<\/span><\/p><p><span style=\"font-weight: 400;\">Los consumidores de hoy esperan m\u00e1s de sus productos de Home Care. Quieren superficies brillantes, s\u00ed. Pero tambi\u00e9n quieren aromas que perduren, estados de \u00e1nimo que mejoren y rutinas que se sientan menos como tareas dom\u00e9sticas y m\u00e1s como momentos de autocuidado. La fragancia ha pasado de ser un atributo secundario a uno de los principales motores de compra, y el bienestar se ha convertido en el nuevo est\u00e1ndar de calidad.<\/span><\/p><p><span style=\"font-weight: 400;\">Este cambio representa tanto una oportunidad como un desaf\u00edo t\u00e9cnico para los formuladores. \u00bfC\u00f3mo ofrecer una experiencia sensorial que compita con la perfumer\u00eda fina sin sacrificar poder de limpieza, estabilidad o eficiencia de costos?<\/span><\/p><h2><b>Redefiniendo la Calidad: La Fragancia como Impulsora del Bienestar<\/b><\/h2><p><span style=\"font-weight: 400;\">Los datos son claros. Seg\u00fan el informe <\/span><a href=\"https:\/\/www.euromonitor.com\/top-five-trends-in-home-care\/report\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Top Five Trends in Home Care<\/span><\/i><span style=\"font-weight: 400;\"> de Euromonitor International (mayo de 2025),<\/span><\/a><span style=\"font-weight: 400;\"> la \u00ablimpieza consciente\u00bb es uno de los movimientos que est\u00e1n redise\u00f1ando la industria. Los consumidores ven cada vez m\u00e1s sus hogares como refugios y esperan que los productos de limpieza contribuyan a esa sensaci\u00f3n de seguridad, confort y bienestar emocional.<\/span><\/p><p><span style=\"font-weight: 400;\">En Am\u00e9rica Latina, las investigaciones muestran que los consumidores est\u00e1n dispuestos a pagar m\u00e1s por una fragancia mejorada en productos de limpieza, trat\u00e1ndolos como art\u00edculos de bienestar en lugar de productos b\u00e1sicos. La demanda abarca categor\u00edas: desde detergentes para ropa que prometen \u00abfrescura 24 horas\u00bb hasta limpiadores multiuso con aromas inspirados en spas.<\/span><\/p><p><span style=\"font-weight: 400;\">Esta uni\u00f3n entre limpieza y bienestar no es una tendencia pasajera. Refleja un cambio estructural en las expectativas del consumidor que las marcas y los formuladores deben considerar para mantenerse competitivos.<\/span><\/p><h2><b>Innovaci\u00f3n en Home Care: Enfrentando el Desaf\u00edo de Fragancia y Bienestar<\/b><\/h2><p><span style=\"font-weight: 400;\">Ofrecer fragancias de alto impacto en formulaciones de Home Care es t\u00e9cnicamente exigente. Los tensioactivos tradicionales, aunque efectivos para la limpieza, pueden perjudicar el rendimiento de la fragancia. El propio aceite de fragancia puede desestabilizar las formulaciones, causando turbidez, separaci\u00f3n de fases o reducci\u00f3n de la eficacia de limpieza.<\/span><\/p><p><span style=\"font-weight: 400;\">Los formuladores enfrentan un equilibrio delicado: aumentar la carga de fragancia para satisfacer las expectativas del consumidor, pero mantener claridad, estabilidad y detergencia.<\/span><\/p><p><span style=\"font-weight: 400;\">La industria responde con innovaci\u00f3n en tres \u00e1reas principales:<\/span><\/p><ul class=\"extra-space\"><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Solubilizantes avanzados que soportan cargas m\u00e1s altas de fragancia sin comprometer la estabilidad de la f\u00f3rmula<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ingredientes multifuncionales que contribuyen tanto a la entrega de fragancia como al rendimiento de limpieza<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Qu\u00edmica sostenible que cumple con los requisitos regulatorios (REACH, TSCA, l\u00edmites de 1,4-dioxano) mientras ofrece beneficios sensoriales<\/span><\/li><\/ul><h2><b>Conexi\u00f3n con el Portafolio de Indovinya: Potenciando Home Care Sensorial<\/b><\/h2><p><span style=\"font-weight: 400;\">En Indovinya, combinamos una profunda experiencia en tensioactivos con una visi\u00f3n prospectiva de las tendencias de consumo. Nuestro portafolio para Home Care est\u00e1 dise\u00f1ado para ayudar a los formuladores a cerrar la brecha entre la ambici\u00f3n sensorial y la realidad t\u00e9cnica.<\/span><\/p><h3><b>Polisorbatos: Solubilizantes de Fragancia Consagrados con un Toque Natural<\/b><\/h3><p><span style=\"font-weight: 400;\">Nuestra serie ALKEST\u00ae TW de polisorbatos ofrece a los formuladores una plataforma confiable y vers\u00e1til para la solubilizaci\u00f3n de fragancias. Derivados de fuentes renovables, estos tensioactivos no i\u00f3nicos proporcionan excelente emulsificaci\u00f3n y solubilizaci\u00f3n en una amplia gama de aceites de fragancia. Son especialmente adecuados para aplicaciones donde la suavidad y el cumplimiento normativo son prioridades, desde limpiadores multiuso hasta cuidado de ropa.<\/span><\/p><h3><b>Potenciador de Fragancia Multifuncional de Nueva Generaci\u00f3n<\/b><\/h3><p><span style=\"font-weight: 400;\">SURFONIC\u00ae HSC 302 representa un salto tecnol\u00f3gico en la solubilizaci\u00f3n de fragancias. Presentado en el ACI 2026 Innovation Showcase, esta qu\u00edmica es soluble en agua, biodegradable y libre de BTEX, ofreciendo dos beneficios distintos en un solo ingrediente.<\/span><\/p><p><span style=\"font-weight: 400;\">Mayor carga de fragancia. SURFONIC\u00ae HSC 302 puede solubilizar hasta 2,5% de aceite de fragancia (ej.: lavanda), casi el doble de la capacidad de solubilizantes convencionales como polisorbato 20, polisorbato 80<\/span> <span style=\"font-weight: 400;\">o aceite de ricino hidrogenado etoxilado. Esto significa que los formuladores pueden lograr los perfiles de aroma intensos y duraderos que los consumidores desean, con menos material.<\/span><\/p><p><span style=\"font-weight: 400;\">Poder de limpieza sin\u00e9rgico. En pruebas estandarizadas de detergencia con 21 manchas (t\u00e9, caf\u00e9, pasto, maquillaje, aceite de motor y m\u00e1s), las formulaciones que conten\u00edan <\/span><a href=\"https:\/\/indovinya.indoramaventures.com\/wp-content\/uploads\/2025\/09\/2025-North-America-Product-Brochure.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SURFONIC\u00ae HSC 302<\/span><\/a><span style=\"font-weight: 400;\"> alcanzaron una mejora del 27,5% en comparaci\u00f3n con la misma formulaci\u00f3n sin fragancia. El ingrediente contribuye activamente al rendimiento de limpieza, en lugar de solo transportar la fragancia.<\/span><\/p><p><span style=\"font-weight: 400;\">El resultado: menor dosis, mayor competitividad y formulaciones que ofrecen tanto atractivo sensorial como eficacia de limpieza medible.<\/span><\/p><h2><b>Un Enfoque de Asociaci\u00f3n para Fragancia y Bienestar<\/b><\/h2><p><span style=\"font-weight: 400;\">Las tendencias de fragancia en Home Care van y vienen. Lo que perdura es la capacidad de traducir los deseos del consumidor en formulaciones t\u00e9cnicamente s\u00f3lidas y comercialmente viables.<\/span><\/p><p><span style=\"font-weight: 400;\">En <\/span><a href=\"https:\/\/indovinya.indoramaventures.com\/es\/\"><span style=\"font-weight: 400;\">Indovinya<\/span><\/a><span style=\"font-weight: 400;\">, trabajamos codo a codo con nuestros clientes para co-crear soluciones que aborden desaf\u00edos reales de formulaci\u00f3n. Ya sea desarrollando un detergente premium para el mercado de las Am\u00e9ricas, un limpiador multiuso con fragancia inspirada en spa, o una f\u00f3rmula concentrada que exige alta eficiencia de solubilizaci\u00f3n, nuestro equipo t\u00e9cnico aporta d\u00e9cadas de ciencia de tensioactivos a su pipeline de innovaci\u00f3n.<\/span><\/p><p><span style=\"font-weight: 400;\">No solo suministramos ingredientes. Nos asociamos con usted para convertir la fragancia y el bienestar de una tendencia en una realidad t\u00e9cnica.<\/span><\/p><p><span style=\"font-weight: 400;\">Desarrolle formulaciones de Home Care con un alto desempe\u00f1o sensorial. <\/span><a href=\"https:\/\/indovinya.indoramaventures.com\/es\/contacto\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Hable con nuestros expertos<\/span><\/a><\/p><h2><strong>FAQs (People Also Ask)<\/strong><\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dae9614 e-flex e-con-boxed e-con e-parent\" data-id=\"dae9614\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61c33ad accordeon elementor-widget elementor-widget-jet-accordion\" data-id=\"61c33ad\" data-element_type=\"widget\" data-widget_type=\"jet-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-accordion\" data-settings=\"{&quot;collapsible&quot;:true,&quot;ajaxTemplate&quot;:false,&quot;switchScrolling&quot;:false,&quot;switchScrollingOffset&quot;:0,&quot;switchScrollingDelay&quot;:500}\">\n\t\t\t<div class=\"jet-accordion__inner\">\n\t\t\t\t<div class=\"jet-accordion__item jet-toggle jet-toggle-move-up-effect active-toggle\">\n\t\t\t\t\t\t\t<div id=\"jet-toggle-control-1021\" class=\"jet-toggle__control elementor-menu-anchor\" data-toggle=\"1\" role=\"button\" tabindex=\"0\" aria-controls=\"jet-toggle-content-1021\" aria-expanded=\"true\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__label-icon jet-toggle-icon-position-right\"><span class=\"jet-toggle__icon icon-normal jet-tabs-icon\"><svg class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span><span class=\"jet-toggle__icon icon-active jet-tabs-icon\"><svg class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span><\/div><h3 class=\"jet-toggle__label-text\">\u00bfPor qu\u00e9 es importante la fragancia en los productos de limpieza?<\/h3>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div id=\"jet-toggle-content-1021\" class=\"jet-toggle__content\" data-toggle=\"1\" role=\"region\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__content-inner\"><p><span style=\"font-weight: 400;\">La fragancia se ha convertido en un factor clave de compra, ya que los consumidores asocian el aroma duradero con la calidad del producto y el bienestar emocional. Estudios muestran que muchos consumidores est\u00e1n dispuestos a pagar m\u00e1s por una fragancia mejorada en productos de limpieza.<\/span><\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\"jet-accordion__item jet-toggle jet-toggle-move-up-effect \">\n\t\t\t\t\t\t\t<div id=\"jet-toggle-control-1022\" class=\"jet-toggle__control elementor-menu-anchor\" data-toggle=\"2\" role=\"button\" tabindex=\"0\" aria-controls=\"jet-toggle-content-1022\" aria-expanded=\"false\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__label-icon jet-toggle-icon-position-right\"><span class=\"jet-toggle__icon icon-normal jet-tabs-icon\"><svg class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span><span class=\"jet-toggle__icon icon-active jet-tabs-icon\"><svg class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span><\/div><h3 class=\"jet-toggle__label-text\">\u00bfQu\u00e9 es un solubilizante de fragancia en formulaciones de limpieza?<\/h3>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div id=\"jet-toggle-content-1022\" class=\"jet-toggle__content\" data-toggle=\"2\" role=\"region\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__content-inner\"><p><span style=\"font-weight: 400;\">Es un tensioactivo o ingrediente especializado que ayuda a dispersar los aceites de fragancia de manera uniforme en f\u00f3rmulas a base de agua, especialmente como solubilizante de fragancia para detergentes l\u00edquidos, evitando turbidez, separaci\u00f3n de fases o p\u00e9rdida de rendimiento de limpieza.<\/span><\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\"jet-accordion__item jet-toggle jet-toggle-move-up-effect \">\n\t\t\t\t\t\t\t<div id=\"jet-toggle-control-1023\" class=\"jet-toggle__control elementor-menu-anchor\" data-toggle=\"3\" role=\"button\" tabindex=\"0\" aria-controls=\"jet-toggle-content-1023\" aria-expanded=\"false\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__label-icon jet-toggle-icon-position-right\"><span class=\"jet-toggle__icon icon-normal jet-tabs-icon\"><svg class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span><span class=\"jet-toggle__icon icon-active jet-tabs-icon\"><svg class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span><\/div><h3 class=\"jet-toggle__label-text\">\u00bfC\u00f3mo afectan los tensioactivos al rendimiento de la fragancia en detergentes?<\/h3>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div id=\"jet-toggle-content-1023\" class=\"jet-toggle__content\" data-toggle=\"3\" role=\"region\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__content-inner\"><p><span style=\"font-weight: 400;\">Los tensioactivos tradicionales pueden reducir el rendimiento de la fragancia. Los tensioactivos multifuncionales de nueva generaci\u00f3n, como SURFONIC\u00ae HSC 302, est\u00e1n dise\u00f1ados para solubilizar cargas m\u00e1s altas de fragancia mientras contribuyen activamente a la eficacia de limpieza.<\/span><\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\"jet-accordion__item jet-toggle jet-toggle-move-up-effect \">\n\t\t\t\t\t\t\t<div id=\"jet-toggle-control-1024\" class=\"jet-toggle__control elementor-menu-anchor\" data-toggle=\"4\" role=\"button\" tabindex=\"0\" aria-controls=\"jet-toggle-content-1024\" aria-expanded=\"false\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__label-icon jet-toggle-icon-position-right\"><span class=\"jet-toggle__icon icon-normal jet-tabs-icon\"><svg class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span><span class=\"jet-toggle__icon icon-active jet-tabs-icon\"><svg class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span><\/div><h3 class=\"jet-toggle__label-text\">\u00bfCu\u00e1les son las principales tendencias de fragancia en Home Care actualmente?<\/h3>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div id=\"jet-toggle-content-1024\" class=\"jet-toggle__content\" data-toggle=\"4\" role=\"region\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__content-inner\"><p><span style=\"font-weight: 400;\">Las principales tendencias incluyen el movimiento \u00abmindful clean\u00bb, la fragancia como impulsora del bienestar, experiencias sensoriales premium y la demanda de perfiles de aroma duraderos en lavander\u00eda y limpieza de superficies.<\/span><\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\"jet-accordion__item jet-toggle jet-toggle-move-up-effect \">\n\t\t\t\t\t\t\t<div id=\"jet-toggle-control-1025\" class=\"jet-toggle__control elementor-menu-anchor\" data-toggle=\"5\" role=\"button\" tabindex=\"0\" aria-controls=\"jet-toggle-content-1025\" aria-expanded=\"false\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__label-icon jet-toggle-icon-position-right\"><span class=\"jet-toggle__icon icon-normal jet-tabs-icon\"><svg class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span><span class=\"jet-toggle__icon icon-active jet-tabs-icon\"><svg class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span><\/div><h3 class=\"jet-toggle__label-text\">\u00bfC\u00f3mo pueden los formuladores equilibrar la carga de fragancia y la eficacia de limpieza?<\/h3>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div id=\"jet-toggle-content-1025\" class=\"jet-toggle__content\" data-toggle=\"5\" role=\"region\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__content-inner\"><p><span style=\"font-weight: 400;\">Utilizando solubilizantes avanzados que soporten cargas m\u00e1s altas de fragancia sin desestabilizar la f\u00f3rmula, e ingredientes multifuncionales que entreguen tanto fragancia como beneficios de limpieza en un solo componente.<\/span><\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-741c9ea elementor-widget elementor-widget-spacer\" data-id=\"741c9ea\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63792f5 elementor-widget elementor-widget-text-editor\" data-id=\"63792f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><b>Referencias<\/b><\/h3><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Euromonitor International. <\/span><i><span style=\"font-weight: 400;\">Top Five Trends in Home Care<\/span><\/i><span style=\"font-weight: 400;\">. Mayo de 2025. Disponible en: <\/span><a href=\"https:\/\/www.euromonitor.com\/top-five-trends-in-home-care\/report\"><span style=\"font-weight: 400;\">euromonitor.com\/top-five-trends-in-home-care<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Euromonitor International. <\/span><i><span style=\"font-weight: 400;\">Home Care Industry Overview<\/span><\/i><span style=\"font-weight: 400;\">. Mayo de 2025. Disponible en: <\/span><a href=\"https:\/\/www.euromonitor.com\/article\/home-care-industry-overview\"><span style=\"font-weight: 400;\">euromonitor.com\/article\/home-care-industry-overview<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Euromonitor International. <\/span><i><span style=\"font-weight: 400;\">Home Care Innovations: Addressing Consumer Demand for Efficiency, Sustainability and Wellness<\/span><\/i><span style=\"font-weight: 400;\">. 2024. Disponible en: <\/span><a href=\"https:\/\/www.euromonitor.com\/article\/home-care-innovations-addressing-consumer-demand-for-efficiency-sustainability-and-wellness\"><span style=\"font-weight: 400;\">euromonitor.com\/article\/home-care-innovations<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Innova Market Insights. <\/span><i><span style=\"font-weight: 400;\">Top Household Trends 2025<\/span><\/i><span style=\"font-weight: 400;\">. Junio de 2025. Disponible en: <\/span><a href=\"https:\/\/www.innovamarketinsights.com\/trends\/top-household-trends-2025\/\"><span style=\"font-weight: 400;\">innovamarketinsights.com\/trends\/top-household-trends-2025<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Innova Market Insights. <\/span><i><span style=\"font-weight: 400;\">Global Home Care Fragrance Trends<\/span><\/i><span style=\"font-weight: 400;\">. Agosto de 2025. Disponible en: <\/span><a href=\"https:\/\/www.personalcareinsights.com\/news\/global-home-care-fragrance-trends.html\"><span style=\"font-weight: 400;\">personalcareinsights.com\/news\/global-home-care-fragrance-trends<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">O&amp;3. <\/span><i><span style=\"font-weight: 400;\">2026 Household &amp; Cleaning Trend Report<\/span><\/i><span style=\"font-weight: 400;\">. Disponible en: <\/span><a href=\"https:\/\/www.oand3.com\/wp-content\/uploads\/2025\/10\/2026_Natural_Household_Cleaning_Trends.pdf\"><span style=\"font-weight: 400;\">oand3.com<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Phoenix Flavors and Fragrances. <\/span><i><span style=\"font-weight: 400;\">5 Scent Trends Transforming Home Care<\/span><\/i><span style=\"font-weight: 400;\">. Febrero de 2026. Disponible en: <\/span><a href=\"https:\/\/phoenixff.com\/news\/5-scent-trends-transforming-home-care\/\"><span style=\"font-weight: 400;\">phoenixff.com\/news\/5-scent-trends-transforming-home-care<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Landry, T. <\/span><i><span style=\"font-weight: 400;\">ACI 2026 Innovation Showcase: Novel Multifunctional Fragrance Solubilizer<\/span><\/i><span style=\"font-weight: 400;\">. Febrero de 2026. Disponible en: <\/span><a href=\"https:\/\/www.linkedin.com\/posts\/thu-landry-ph-d-b8255696_2026aci-activity-7424914804655661057-n0Wg\"><span style=\"font-weight: 400;\">linkedin.com\/posts\/thu-landry<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Indovinya. <\/span><i><span style=\"font-weight: 400;\">Product Portfolio \u2013 North America<\/span><\/i><span style=\"font-weight: 400;\">. 2025. Disponible en: <\/span><a href=\"https:\/\/indovinya.indoramaventures.com\/wp-content\/uploads\/2025\/09\/2025-North-America-Product-Brochure.pdf\"><span style=\"font-weight: 400;\">indovinya.indoramaventures.com<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Indovinya. <\/span><i><span style=\"font-weight: 400;\">Cat\u00e1logo HPC \u2013 South America<\/span><\/i><span style=\"font-weight: 400;\">. 2025. Disponible en: <\/span><a href=\"https:\/\/indovinya.indoramaventures.com\/wp-content\/uploads\/2025\/09\/DIG_Catalogo-HPC-SA-1.pdf\"><span style=\"font-weight: 400;\">indovinya.indoramaventures.com<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Future Market Insights. <\/span><i><span style=\"font-weight: 400;\">Fragrance-Release Control Agents for Long-Lasting Home Care Scents Market<\/span><\/i><span style=\"font-weight: 400;\">. 2026. Disponible en: <\/span><a href=\"https:\/\/www.futuremarketinsights.com\/reports\/fragrance-release-control-agents-for-long-lasting-home-care-scents-market\"><span style=\"font-weight: 400;\">futuremarketinsights.com<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">HPC Today. <\/span><i><span style=\"font-weight: 400;\">Scent as Self-Care: The New Role of Fragrance in Home Cleaning<\/span><\/i><span style=\"font-weight: 400;\">. Septiembre de 2025. Disponible en: <\/span><a href=\"https:\/\/tks-hpc.h5mag.com\/hpc_today_5_2025\/column_consumer_perspective_-_scent_as_self-care_-_the_new_role_of_fragrance_in_home_cleaning\"><span style=\"font-weight: 400;\">tks-hpc.h5mag.com<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Perfumer &amp; Flavorist. <\/span><i><span style=\"font-weight: 400;\">What Consumers Really Want in Their Home Care<\/span><\/i><span style=\"font-weight: 400;\">. Noviembre de 2025. Disponible en: <\/span><a href=\"https:\/\/perfumerflavorist.texterity.com\/perfumerflavorist\/november_2025\/MobilePagedArticle.action?articleId=2092023\"><span style=\"font-weight: 400;\">perfumerflavorist.texterity.com<\/span><\/a><\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9470234 elementor-widget elementor-widget-spacer\" data-id=\"9470234\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La industria de Home Care est\u00e1 experimentando una transformaci\u00f3n silenciosa. Durante d\u00e9cadas, los productos de limpieza se evaluaban con un solo criterio: qu\u00e9 tan bien eliminan la suciedad y los g\u00e9rmenes. El rendimiento era funcional, medible y sin emoci\u00f3n. Eso cambi\u00f3. Los consumidores de hoy esperan m\u00e1s de sus productos de Home Care. Quieren superficies [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":49400,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[465],"tags":[],"post_event_format":[],"post_event_country":[],"class_list":["post-49412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-home-care-and-ii"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fragancia y Bienestar en Home Care - Indovinya | Leader in the production of surfactants and specialty chemicals<\/title>\n<meta name=\"description\" content=\"Sepa c\u00f3mo los solubilizantes de nueva generaci\u00f3n, como SURFONIC\u00ae HSC 302, permiten una alta carga de fragancia sin comprometer la detergencia en sistemas de Home Care.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/indovinya.indoramaventures.com\/es\/fragancia-bienestar-home-care-tendencia-realidad-tecnica\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fragancia y Bienestar en Home Care - 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