{"id":49411,"date":"2026-06-15T14:33:46","date_gmt":"2026-06-15T17:33:46","guid":{"rendered":"https:\/\/indovinya.indoramaventures.com\/?p=49411"},"modified":"2026-06-15T14:42:51","modified_gmt":"2026-06-15T17:42:51","slug":"fragrancia-bem-estar-home-care-tendencia-realidade-tecnica","status":"publish","type":"post","link":"https:\/\/indovinya.indoramaventures.com\/pt-br\/fragrancia-bem-estar-home-care-tendencia-realidade-tecnica\/","title":{"rendered":"Fragr\u00e2ncia e Bem-Estar em Home Care: Tend\u00eancia \u00e0 Realidade T\u00e9cnica"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"49411\" class=\"elementor elementor-49411 elementor-49397\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-106972b seo-2026 e-flex e-con-boxed e-con e-parent\" data-id=\"106972b\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a564d7 elementor-widget elementor-widget-text-editor\" data-id=\"3a564d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A ind\u00fastria de Home Care est\u00e1 passando por uma transforma\u00e7\u00e3o silenciosa. Por d\u00e9cadas, os produtos de limpeza foram avaliados por um \u00fanico crit\u00e9rio: o quanto removiam sujeira e germes. O desempenho era funcional, mensur\u00e1vel e sem emo\u00e7\u00e3o.<\/span><\/p><p><span style=\"font-weight: 400;\">Isso mudou.<\/span><\/p><p><span style=\"font-weight: 400;\">Os consumidores de hoje esperam mais dos seus produtos de <\/span><b><i>home care<\/i><\/b><span style=\"font-weight: 400;\">. Querem superf\u00edcies brilhantes, sim. Mas tamb\u00e9m querem cheiros que duram, humor que melhora e rotinas que parecem menos tarefas dom\u00e9sticas e mais momentos de cuidado pessoal. A fragr\u00e2ncia evoluiu de um atributo secund\u00e1rio para um dos principais motores de compra, e o bem-estar se tornou o novo padr\u00e3o de qualidade.<\/span><\/p><p><span style=\"font-weight: 400;\">Essa mudan\u00e7a representa ao mesmo tempo uma oportunidade e um desafio t\u00e9cnico para formuladores. Como entregar uma experi\u00eancia sensorial que rivaliza com perfumaria fina sem sacrificar poder de limpeza, estabilidade ou efici\u00eancia de custo?<\/span><\/p><h2><strong>Redefinindo Qualidade: A Fragr\u00e2ncia como Impulsionadora do Bem-Estar<\/strong><\/h2><p><span style=\"font-weight: 400;\">Os dados s\u00e3o claros. De acordo com o relat\u00f3rio <\/span><a href=\"https:\/\/www.euromonitor.com\/top-five-trends-in-home-care\/report\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Top Five Trends in Home Care<\/span><\/i><span style=\"font-weight: 400;\"> da Euromonitor International (maio de 2025)<\/span><\/a><span style=\"font-weight: 400;\">, a &#8220;limpeza consciente&#8221; \u00e9 um dos movimentos que est\u00e3o redesenhando a ind\u00fastria. Os consumidores enxergam cada vez mais suas casas como ref\u00fagios e esperam que os produtos de limpeza contribuam para essa sensa\u00e7\u00e3o de seguran\u00e7a, conforto e bem-estar emocional.<\/span><\/p><p><span style=\"font-weight: 400;\">Na Am\u00e9rica Latina, pesquisas mostram que consumidores est\u00e3o dispostos a pagar mais por fragr\u00e2ncia aprimorada em produtos de limpeza, tratando-os como itens de bem-estar em vez de produtos b\u00e1sicos. A demanda atravessa categorias: de detergentes para lavanderia que prometem &#8220;frescor 24 horas&#8221; a limpadores multiusos com aromas inspirados em spas.<\/span><\/p><p><span style=\"font-weight: 400;\">Essa uni\u00e3o entre limpeza e bem-estar n\u00e3o \u00e9 uma tend\u00eancia passageira. Reflete uma mudan\u00e7a estrutural nas expectativas do consumidor que marcas e formuladores precisam considerar para se manterem competitivos.<\/span><\/p><h2><b>Inova\u00e7\u00e3o em Home Care: Enfrentando o Desafio Fragr\u00e2ncia e Bem-Estar<\/b><\/h2><p><span style=\"font-weight: 400;\">Entregar fragr\u00e2ncia de alto impacto em formula\u00e7\u00f5es de Home Care \u00e9 tecnicamente exigente. Surfactantes tradicionais, embora eficazes na limpeza, n\u00e3o s\u00e3o igualmente eficazes na solubiliza\u00e7\u00e3o de fragr\u00e2ncia, podem desestabilizar a formula\u00e7\u00e3o, causando turva\u00e7\u00e3o, separa\u00e7\u00e3o de fases ou redu\u00e7\u00e3o da efic\u00e1cia de limpeza.<\/span><\/p><p><span style=\"font-weight: 400;\">Os formuladores enfrentam um equil\u00edbrio delicado: aumentar a carga de fragr\u00e2ncia para atender \u00e0s expectativas do consumidor, mas manter clareza, estabilidade e deterg\u00eancia.<\/span><\/p><p><span style=\"font-weight: 400;\">A ind\u00fastria responde com inova\u00e7\u00e3o em tr\u00eas \u00e1reas principais:<\/span><\/p><ul class=\"extra-space\"><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Solubilizantes avan\u00e7ados que suportam cargas maiores de fragr\u00e2ncia sem comprometer a estabilidade da f\u00f3rmula<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ingredientes multifuncionais que contribuem tanto para a entrega de fragr\u00e2ncia quanto para o desempenho de limpeza<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Qu\u00edmica sustent\u00e1vel que atende requisitos regulat\u00f3rios (REACH, TSCA, limites de 1,4-dioxano) enquanto oferece benef\u00edcios sensoriais<\/span><\/li><\/ul><h2><b>Conex\u00e3o com o Portf\u00f3lio Indovinya: Potencializando Home Care Sensorial<\/b><\/h2><p><span style=\"font-weight: 400;\">Na Indovinya, combinamos profunda experi\u00eancia em surfactantes com uma vis\u00e3o prospectiva das tend\u00eancias de consumo. Nosso portf\u00f3lio para <\/span><a href=\"https:\/\/indovinya.indoramaventures.com\/pt-br\/mercados\/home-care-and-ii\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Home Care<\/span><\/a><span style=\"font-weight: 400;\"> \u00e9 pensado para ajudar formuladores a superar a dist\u00e2ncia entre ambi\u00e7\u00e3o sensorial e realidade t\u00e9cnica.<\/span><\/p><h3><b>Polissorbatos: Solubilizantes de Fragr\u00e2ncia Consagrados com Toque Natural<\/b><\/h3><p><span style=\"font-weight: 400;\">Nossa s\u00e9rie ALKEST\u00ae TW de polissorbatos oferece aos formuladores uma plataforma confi\u00e1vel e vers\u00e1til para solubiliza\u00e7\u00e3o de fragr\u00e2ncias. Derivados de fontes renov\u00e1veis, esses surfactantes n\u00e3o i\u00f4nicos proporcionam excelente emulsifica\u00e7\u00e3o e solubiliza\u00e7\u00e3o em uma ampla gama de \u00f3leos de fragr\u00e2ncia. S\u00e3o especialmente indicados para aplica\u00e7\u00f5es onde suavidade e conformidade regulat\u00f3ria s\u00e3o prioridades, de limpadores multiuso a cuidados com lavanderia.<\/span><\/p><h3><b>Impulsionador de Fragr\u00e2ncia Multifuncional de Nova Gera\u00e7\u00e3o<\/b><\/h3><p><span style=\"font-weight: 400;\">O SURFONIC\u00ae HSC 302 representa um salto tecnol\u00f3gico em solubiliza\u00e7\u00e3o de fragr\u00e2ncias. Apresentado no ACI 2026 Innovation Showcase, esta qu\u00edmica sol\u00favel em \u00e1gua, biodegrad\u00e1vel e livre de BTEX entrega dois benef\u00edcios distintos em um \u00fanico ingrediente.<\/span><\/p><p><span style=\"font-weight: 400;\">Maior carga de fragr\u00e2ncia. O SURFONIC\u00ae HSC 302 apresenta uma capacidade de incorpora\u00e7\u00e3o de fragr\u00e2ncia quase tr\u00eas vezes maior do que os solubilizantes convencionais, como polissorbato 20, polissorbato 80 e etoxilados de \u00f3leo de r\u00edcino hidrogenado. Isso permite que formuladores alcancem perfis olfativos mais intensos e duradouros com menor uso de material.<\/span><\/p><p><span style=\"font-weight: 400;\">Poder de limpeza sin\u00e9rgico. Em testes padronizados de deterg\u00eancia com 21 manchas particuladas e oleosas, formula\u00e7\u00f5es contendo <\/span><a href=\"https:\/\/indovinya.indoramaventures.com\/wp-content\/uploads\/2025\/09\/2025-North-America-Product-Brochure.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SURFONIC\u00ae HSC 302<\/span><\/a><span style=\"font-weight: 400;\">, mesmo com \u22653% de fragr\u00e2ncia, apresentaram cerca de 20% de melhoria na deterg\u00eancia em compara\u00e7\u00e3o \u00e0 base sem fragr\u00e2ncia, al\u00e9m de manter desempenho ligeiramente superior mesmo com redu\u00e7\u00e3o de 30% na dosagem. O ingrediente contribui ativamente para a performance de limpeza, e n\u00e3o apenas para a incorpora\u00e7\u00e3o da fragr\u00e2ncia.<\/span><\/p><p><span style=\"font-weight: 400;\">O resultado: dosagem menor, maior competitividade e formula\u00e7\u00f5es que entregam tanto apelo sensorial quanto efic\u00e1cia de limpeza mensur\u00e1vel.<\/span><\/p><h2><b>Uma Abordagem de Parceria para Fragr\u00e2ncia e Bem-Estar<\/b><\/h2><p><span style=\"font-weight: 400;\">As tend\u00eancias de fragr\u00e2ncia em Home Care v\u00e3o e v\u00eam. O que permanece \u00e9 a capacidade de traduzir desejos do consumidor em formula\u00e7\u00f5es tecnicamente s\u00f3lidas e comercialmente vi\u00e1veis.<\/span><\/p><p><span style=\"font-weight: 400;\">Na <\/span><a href=\"https:\/\/indovinya.indoramaventures.com\/pt-br\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Indovinya<\/span><\/a><span style=\"font-weight: 400;\">, trabalhamos lado a lado com nossos clientes para cocriar solu\u00e7\u00f5es que resolvem desafios reais de formula\u00e7\u00e3o. Seja desenvolvendo um detergente premium para o mercado das Am\u00e9ricas, um limpador perfumado com fragr\u00e2ncia inspirada em spa, ou uma f\u00f3rmula concentrada que exige alta efici\u00eancia de solubiliza\u00e7\u00e3o, nossa equipe t\u00e9cnica traz d\u00e9cadas de ci\u00eancia de surfactantes para o seu pipeline de inova\u00e7\u00e3o.<\/span><\/p><p><span style=\"font-weight: 400;\">N\u00e3o fornecemos apenas ingredientes. Fazemos parceria com voc\u00ea para transformar fragr\u00e2ncia e bem-estar de tend\u00eancia em realidade t\u00e9cnica.<\/span><\/p><p><span style=\"font-weight: 400;\">Desenvolva formula\u00e7\u00f5es de home care com alta performance sensorial. <\/span><a href=\"https:\/\/indovinya.indoramaventures.com\/pt-br\/contato\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Fale com nossos especialistas<\/span><\/a><\/p><h2><strong>FAQs (People Also Ask)<\/strong><\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dae9614 e-flex e-con-boxed e-con e-parent\" data-id=\"dae9614\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61c33ad accordeon elementor-widget elementor-widget-jet-accordion\" data-id=\"61c33ad\" data-element_type=\"widget\" data-widget_type=\"jet-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-accordion\" data-settings=\"{&quot;collapsible&quot;:true,&quot;ajaxTemplate&quot;:false,&quot;switchScrolling&quot;:false,&quot;switchScrollingOffset&quot;:0,&quot;switchScrollingDelay&quot;:500}\">\n\t\t\t<div class=\"jet-accordion__inner\">\n\t\t\t\t<div class=\"jet-accordion__item jet-toggle jet-toggle-move-up-effect active-toggle\">\n\t\t\t\t\t\t\t<div id=\"jet-toggle-control-1021\" class=\"jet-toggle__control elementor-menu-anchor\" data-toggle=\"1\" role=\"button\" tabindex=\"0\" aria-controls=\"jet-toggle-content-1021\" aria-expanded=\"true\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__label-icon jet-toggle-icon-position-right\"><span class=\"jet-toggle__icon icon-normal jet-tabs-icon\"><svg class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span><span class=\"jet-toggle__icon icon-active jet-tabs-icon\"><svg class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span><\/div><h3 class=\"jet-toggle__label-text\">Por que a fragr\u00e2ncia \u00e9 importante em produtos de limpeza?<\/h3>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div id=\"jet-toggle-content-1021\" class=\"jet-toggle__content\" data-toggle=\"1\" role=\"region\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__content-inner\"><p><span style=\"font-weight: 400;\">A fragr\u00e2ncia se tornou um dos principais fatores de compra em produtos de limpeza perfumados, j\u00e1 que os consumidores associam cheiro duradouro \u00e0 qualidade do produto e ao bem-estar emocional. Pesquisas mostram que muitos consumidores est\u00e3o dispostos a pagar mais por fragr\u00e2ncia aprimorada em produtos de limpeza.<\/span><\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\"jet-accordion__item jet-toggle jet-toggle-move-up-effect \">\n\t\t\t\t\t\t\t<div id=\"jet-toggle-control-1022\" class=\"jet-toggle__control elementor-menu-anchor\" data-toggle=\"2\" role=\"button\" tabindex=\"0\" aria-controls=\"jet-toggle-content-1022\" aria-expanded=\"false\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__label-icon jet-toggle-icon-position-right\"><span class=\"jet-toggle__icon icon-normal jet-tabs-icon\"><svg class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span><span class=\"jet-toggle__icon icon-active jet-tabs-icon\"><svg class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span><\/div><h3 class=\"jet-toggle__label-text\">O que \u00e9 um solubilizante de fragr\u00e2ncia em formula\u00e7\u00f5es de limpeza?<\/h3>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div id=\"jet-toggle-content-1022\" class=\"jet-toggle__content\" data-toggle=\"2\" role=\"region\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__content-inner\"><p><span style=\"font-weight: 400;\">\u00c9 um surfactante ou ingrediente especializado que ajuda a dispersar \u00f3leos de fragr\u00e2ncia de forma homog\u00eanea em f\u00f3rmulas \u00e0 base de \u00e1gua,especialmente em solubilizante de fragr\u00e2ncia para detergente l\u00edquido, evitando turva\u00e7\u00e3o, separa\u00e7\u00e3o de fases ou perda de desempenho de limpeza.<\/span><\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\"jet-accordion__item jet-toggle jet-toggle-move-up-effect \">\n\t\t\t\t\t\t\t<div id=\"jet-toggle-control-1023\" class=\"jet-toggle__control elementor-menu-anchor\" data-toggle=\"3\" role=\"button\" tabindex=\"0\" aria-controls=\"jet-toggle-content-1023\" aria-expanded=\"false\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__label-icon jet-toggle-icon-position-right\"><span class=\"jet-toggle__icon icon-normal jet-tabs-icon\"><svg class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span><span class=\"jet-toggle__icon icon-active jet-tabs-icon\"><svg class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span><\/div><h3 class=\"jet-toggle__label-text\">Como os surfactantes afetam o desempenho da fragr\u00e2ncia em detergentes?<\/h3>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div id=\"jet-toggle-content-1023\" class=\"jet-toggle__content\" data-toggle=\"3\" role=\"region\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__content-inner\"><p><span style=\"font-weight: 400;\">O desempenho de solubiliza\u00e7\u00e3o da fragr\u00e2ncia depende do comportamento de miceliza\u00e7\u00e3o dos surfactantes. Surfactantes multifuncionais de nova gera\u00e7\u00e3o, como o SURFONIC\u00ae HSC 302, s\u00e3o desenvolvidos para solubilizar cargas maiores de fragr\u00e2ncia enquanto contribuem ativamente para a efic\u00e1cia de limpeza.<\/span><\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\"jet-accordion__item jet-toggle jet-toggle-move-up-effect \">\n\t\t\t\t\t\t\t<div id=\"jet-toggle-control-1024\" class=\"jet-toggle__control elementor-menu-anchor\" data-toggle=\"4\" role=\"button\" tabindex=\"0\" aria-controls=\"jet-toggle-content-1024\" aria-expanded=\"false\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__label-icon jet-toggle-icon-position-right\"><span class=\"jet-toggle__icon icon-normal jet-tabs-icon\"><svg class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span><span class=\"jet-toggle__icon icon-active jet-tabs-icon\"><svg class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span><\/div><h3 class=\"jet-toggle__label-text\">Quais s\u00e3o as principais tend\u00eancias de fragr\u00e2ncia em Home Care atualmente?<\/h3>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div id=\"jet-toggle-content-1024\" class=\"jet-toggle__content\" data-toggle=\"4\" role=\"region\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__content-inner\"><p><span style=\"font-weight: 400;\">As principais tend\u00eancias incluem o movimento &#8220;mindful clean&#8221;, fragr\u00e2ncia como impulsionadora de bem-estar, experi\u00eancias sensoriais premium e a demanda por perfis de cheiro duradouros em lavanderia e limpeza de superf\u00edcies.<\/span><\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\"jet-accordion__item jet-toggle jet-toggle-move-up-effect \">\n\t\t\t\t\t\t\t<div id=\"jet-toggle-control-1025\" class=\"jet-toggle__control elementor-menu-anchor\" data-toggle=\"5\" role=\"button\" tabindex=\"0\" aria-controls=\"jet-toggle-content-1025\" aria-expanded=\"false\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__label-icon jet-toggle-icon-position-right\"><span class=\"jet-toggle__icon icon-normal jet-tabs-icon\"><svg class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span><span class=\"jet-toggle__icon icon-active jet-tabs-icon\"><svg class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span><\/div><h3 class=\"jet-toggle__label-text\">Como os formuladores podem equilibrar carga de fragr\u00e2ncia e efic\u00e1cia de limpeza?<\/h3>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div id=\"jet-toggle-content-1025\" class=\"jet-toggle__content\" data-toggle=\"5\" role=\"region\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__content-inner\"><p><span style=\"font-weight: 400;\">Fragr\u00e2ncia e sujeira competem pela capacidade limitada das micelas, ao aumentar a solubiliza\u00e7\u00e3o de uma, a outra \u00e9 naturalmente comprometida em sistemas surfactantes convencionais. Ao utilizar solubilizantes avan\u00e7ados que expandem essa capacidade micelar, \u00e9 poss\u00edvel incorporar altas cargas de fragr\u00e2ncia sem sacrificar a remo\u00e7\u00e3o de sujeira, permitindo aos formuladores equilibrar e at\u00e9 melhorar simultaneamente a performance de fragr\u00e2ncia e de limpeza.<\/span><\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-741c9ea elementor-widget elementor-widget-spacer\" data-id=\"741c9ea\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63792f5 elementor-widget elementor-widget-text-editor\" data-id=\"63792f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><b>Refer\u00eancias<\/b><\/h3><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Euromonitor International. <\/span><i><span style=\"font-weight: 400;\">Top Five Trends in Home Care<\/span><\/i><span style=\"font-weight: 400;\">. Maio de 2025. Dispon\u00edvel em: <\/span><a href=\"https:\/\/www.euromonitor.com\/top-five-trends-in-home-care\/report\"><span style=\"font-weight: 400;\">euromonitor.com\/top-five-trends-in-home-care<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Euromonitor International. <\/span><i><span style=\"font-weight: 400;\">Home Care Industry Overview<\/span><\/i><span style=\"font-weight: 400;\">. Maio de 2025. Dispon\u00edvel em: <\/span><a href=\"https:\/\/www.euromonitor.com\/article\/home-care-industry-overview\"><span style=\"font-weight: 400;\">euromonitor.com\/article\/home-care-industry-overview<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Euromonitor International. <\/span><i><span style=\"font-weight: 400;\">Home Care Innovations: Addressing Consumer Demand for Efficiency, Sustainability and Wellness<\/span><\/i><span style=\"font-weight: 400;\">. 2024. Dispon\u00edvel em: <\/span><a href=\"https:\/\/www.euromonitor.com\/article\/home-care-innovations-addressing-consumer-demand-for-efficiency-sustainability-and-wellness\"><span style=\"font-weight: 400;\">euromonitor.com\/article\/home-care-innovations<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Innova Market Insights. <\/span><i><span style=\"font-weight: 400;\">Top Household Trends 2025<\/span><\/i><span style=\"font-weight: 400;\">. Junho de 2025. Dispon\u00edvel em: <\/span><a href=\"https:\/\/www.innovamarketinsights.com\/trends\/top-household-trends-2025\/\"><span style=\"font-weight: 400;\">innovamarketinsights.com\/trends\/top-household-trends-2025<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Innova Market Insights. <\/span><i><span style=\"font-weight: 400;\">Global Home Care Fragrance Trends<\/span><\/i><span style=\"font-weight: 400;\">. Agosto de 2025. Dispon\u00edvel em: <\/span><a href=\"https:\/\/www.personalcareinsights.com\/news\/global-home-care-fragrance-trends.html\"><span style=\"font-weight: 400;\">personalcareinsights.com\/news\/global-home-care-fragrance-trends<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">O&amp;3. <\/span><i><span style=\"font-weight: 400;\">2026 Household &amp; Cleaning Trend Report<\/span><\/i><span style=\"font-weight: 400;\">. Dispon\u00edvel em: <\/span><a href=\"https:\/\/www.oand3.com\/wp-content\/uploads\/2025\/10\/2026_Natural_Household_Cleaning_Trends.pdf\"><span style=\"font-weight: 400;\">oand3.com<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Phoenix Flavors and Fragrances. <\/span><i><span style=\"font-weight: 400;\">5 Scent Trends Transforming Home Care<\/span><\/i><span style=\"font-weight: 400;\">. Fevereiro de 2026. Dispon\u00edvel em: <\/span><a href=\"https:\/\/phoenixff.com\/news\/5-scent-trends-transforming-home-care\/\"><span style=\"font-weight: 400;\">phoenixff.com\/news\/5-scent-trends-transforming-home-care<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Landry, T. <\/span><i><span style=\"font-weight: 400;\">ACI 2026 Innovation Showcase: Novel Multifunctional Fragrance Solubilizer<\/span><\/i><span style=\"font-weight: 400;\">. Fevereiro de 2026. Dispon\u00edvel em: <\/span><a href=\"https:\/\/www.linkedin.com\/posts\/thu-landry-ph-d-b8255696_2026aci-activity-7424914804655661057-n0Wg\"><span style=\"font-weight: 400;\">linkedin.com\/posts\/thu-landry<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Indovinya. <\/span><i><span style=\"font-weight: 400;\">Product Portfolio \u2013 North America<\/span><\/i><span style=\"font-weight: 400;\">. 2025. Dispon\u00edvel em: <\/span><a href=\"https:\/\/indovinya.indoramaventures.com\/wp-content\/uploads\/2025\/09\/2025-North-America-Product-Brochure.pdf\"><span style=\"font-weight: 400;\">indovinya.indoramaventures.com<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Indovinya. <\/span><i><span style=\"font-weight: 400;\">Cat\u00e1logo HPC \u2013 South America<\/span><\/i><span style=\"font-weight: 400;\">. 2025. Dispon\u00edvel em: <\/span><a href=\"https:\/\/indovinya.indoramaventures.com\/wp-content\/uploads\/2025\/09\/DIG_Catalogo-HPC-SA-1.pdf\"><span style=\"font-weight: 400;\">indovinya.indoramaventures.com<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Future Market Insights. <\/span><i><span style=\"font-weight: 400;\">Fragrance-Release Control Agents for Long-Lasting Home Care Scents Market<\/span><\/i><span style=\"font-weight: 400;\">. 2026. Dispon\u00edvel em: <\/span><a href=\"https:\/\/www.futuremarketinsights.com\/reports\/fragrance-release-control-agents-for-long-lasting-home-care-scents-market\"><span style=\"font-weight: 400;\">futuremarketinsights.com<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">HPC Today. <\/span><i><span style=\"font-weight: 400;\">Scent as Self-Care: The New Role of Fragrance in Home Cleaning<\/span><\/i><span style=\"font-weight: 400;\">. Setembro de 2025. Dispon\u00edvel em: <\/span><a href=\"https:\/\/tks-hpc.h5mag.com\/hpc_today_5_2025\/column_consumer_perspective_-_scent_as_self-care_-_the_new_role_of_fragrance_in_home_cleaning\"><span style=\"font-weight: 400;\">tks-hpc.h5mag.com<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Perfumer &amp; Flavorist. <\/span><i><span style=\"font-weight: 400;\">What Consumers Really Want in Their Home Care<\/span><\/i><span style=\"font-weight: 400;\">. Novembro de 2025. Dispon\u00edvel em: <\/span><a href=\"https:\/\/perfumerflavorist.texterity.com\/perfumerflavorist\/november_2025\/MobilePagedArticle.action?articleId=2092023\"><span style=\"font-weight: 400;\">perfumerflavorist.texterity.com<\/span><\/a><\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9470234 elementor-widget elementor-widget-spacer\" data-id=\"9470234\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A ind\u00fastria de Home Care est\u00e1 passando por uma transforma\u00e7\u00e3o silenciosa. Por d\u00e9cadas, os produtos de limpeza foram avaliados por um \u00fanico crit\u00e9rio: o quanto removiam sujeira e germes. O desempenho era funcional, mensur\u00e1vel e sem emo\u00e7\u00e3o. Isso mudou. Os consumidores de hoje esperam mais dos seus produtos de home care. Querem superf\u00edcies brilhantes, sim. [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":49399,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[464],"tags":[],"post_event_format":[],"post_event_country":[],"class_list":["post-49411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-home-care-and-ii-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fragr\u00e2ncia e Bem-Estar em Home Care - Indovinya | Leader in the production of surfactants and specialty chemicals<\/title>\n<meta name=\"description\" content=\"Saiba como solubilizantes de nova gera\u00e7\u00e3o, como o SURFONIC\u00ae HSC 302, permitem alta carga de fragr\u00e2ncia sem comprometer a performance de limpeza em Home Care.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/indovinya.indoramaventures.com\/pt-br\/fragrancia-bem-estar-home-care-tendencia-realidade-tecnica\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fragr\u00e2ncia e Bem-Estar em Home Care - 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