Indovinya believes in innovation as a tool to transform society. It invests in Open Innovation to develop projects that strengthen the community and minimize social adversities. In 2022, it launched the first edition of the Social Innovation and Entrepreneurship Challenge.

The Challenge, in partnership with the external innovation ecosystem (startups, companies, associations, or universities), aims to evaluate and implement solutions in the communities surrounding Indovinya, focusing on one of the four causes the company supports: the combating of hunger; entrepreneurship; the generation of jobs and income, or education.

In 2022, the winning solution was proposed by Toca, a company that specializes in the development of social and environmental programs and projects in the Northeast of Brazil.