By Lizandra Castro, TS&D Manager for Coatings at Indovinya
High performance in paints today goes beyond resistance. Faced with technical and regulatory challenges, as well as growing demand for sustainable solutions, formulations must combine efficiency, safety, and environmental responsibility to meet the market’s new requirements.
One of the key features of next-generation raw materials is multifunctionality, combined with greater durability and surface protection. They also incorporate sustainable attributes such as lower levels of volatile organic compounds (VOCs), the use of renewable raw materials, and longer product lifespans.
These benefits can be found in highly advanced inputs such as solvents, additives, emulsifiers, and coalescents. Among these, next-generation solvents have played a crucial role in modern formulations.
HSE-Friendly Solvent Technology
An example is the ULTRASOLVE® H Line of solvents developed by Indovinya, which combines resistance, durability, regulatory compliance, and high performance. These solvents promote the solubilization of resins and solid paint components, adjust viscosity for proper application, and contribute to film formation—ensuring superior finish and optimized mechanical properties.
This technology also offers formulators flexibility, drying control, stability, and dosage optimization. In practice, this translates into high resin solubility and precise control of drying time, directly impacting appearance, application, and coating performance.
Its differential lies in its composition: advanced propanol-derived molecules that deliver superior performance in automotive, industrial, wood, and printing (rotogravure and flexography) applications. In addition, the technology incorporates HSE (Health, Safety, and Environment) principles, with characteristics such as low odor and low toxicity.
Developed by Indovinya’s Research & Development (R&D) team, the line was created to address complex challenges in the paints and coatings sector, such as exposure to aggressive agents and the increasing demand for sustainable solutions.
Challenges and Opportunities in the Sector
The paints industry is undergoing a fast-paced transformation, driven by trends such as the search for products with lower environmental impact and higher efficiency. At the same time, demand is growing for high-performance solutions that comply with increasingly strict regulations. This scenario presents both a challenge and an opportunity for innovation.
With this focus, Indovinya continuously invests in R&D, counting on more than 200 professionals dedicated to the field. By using simulation, prediction, and Artificial Intelligence (AI) tools, the company anticipates formulation behavior, accelerates solution development, and reduces resources consumption— delivering more accurate results and fast, effective responses for customers.
Collaborative Innovation
Another key pillar is co-creation. Indovinya maintains close partnerships with formulators and manufacturers, seeking to deeply understand the specific needs of each project. Its expertise in surfactants, oxygenated solvents, coalescents, and specialty chemicals is made available to each client in a personalized way.
Professionals with deep technical knowledge support every stage of the projects, ensuring that innovation and purpose are always aligned. This collaborative approach facilitates the development of solutions that combine efficiency, sustainability, and both technical and commercial feasibility.
To achieve this, the company develops innovative platforms that transform trends and regulatory changes into applicable technologies. These platforms guide the development of new solutions together with clients, optimizing formulations with agility and safety. By listening closely to real demands, it becomes possible to create unique, sustainable, high-value-added solutions — reimagining chemistry for a better world.
To learn more, visit our booth #E59 at Abrafati Show 2025 and speak with our experts!
