Connecting | Special Edition ISAA 2025
Innovative solutions for a sustainable agribusiness
To strengthen our commitment to collaborative innovation and keep the customer at the core of our efforts, we are expanding our Strategy team.
Leticia Meneguzzi, a chemical engineer and B2B marketing specialist, has returned to Indorama to take on the role of Strategic Marketing Manager for Crop Solutions. With a professional background that includes 7 years at Oxiteno, over 5 years in Agro marketing, and 2 years in Global Market Intelligence and Corporate Strategy Management at Novecare (Syensqo), Leticia rejoined the Crop Solutions team at Indorama in December of last year.
Being the daughter of farmers and deeply rooted in agribusiness, Leticia is motivated by the growing challenges within the sector. Her goal is driving the development of innovative solutions that, through collaboration with our customers, contribute to building a more prosperous and sustainable future for agribusiness.
Leticia Meneguzzi
Global Strategic Marketing Manager for Crop Solutions
“The Agro market has faced extremely challenging years, during which farmers’ profitability has been under pressure, which has also impacted our clients’ results. At the same time, it is essential to pave the way for the adoption of transformative technologies, such as digital tools that deliver more precise information for crop protection decisions and biological-based solutions that enhance crop productivity. I believe there is still enormous potential in optimizing formulations and fostering synergies between our technologies and those of our clients. By strengthening this partnership, we can provide field-ready solutions that empower farmers to advance and effectively navigate the sector’s evolving challenges”.
