Indovinya Brings OXISMOOTH® Line to North America with Biodegradable Silicone Alternatives for Hair Care
HOUSTON, June 25, 2026 — Hair care expectations in North America are evolving as consumers increasingly demand silicone‑free formulas that still deliver premium performance. Fueled by social trends and daily heat‑styling routines, frizz control, thermal protection and a silky, lightweight feel have become essential — without compromise. As summer approaches, formulators are prioritizing lightweight leave‑ins […]
