HOUSTON, June 25, 2026 — Hair care expectations in North America are evolving as consumers increasingly demand silicone‑free formulas that still deliver premium performance. Fueled by social trends and daily heat‑styling routines, frizz control, thermal protection and a silky, lightweight feel have become essential — without compromise.
As summer approaches, formulators are prioritizing lightweight leave‑ins and multi‑benefit conditioners designed to perform under heat, humidity and layered routines. OXISMOOTH® CP, CO and ST support this shift by enabling silicone‑free formulations that deliver silicone‑like sensorial performance under real‑world conditions.
Proven Performance for Demanding Hair Routines
Developed from biodegradable, plant‑based isoamyl esters, the OXISMOOTH® portfolio is designed to support high‑performance hair care formulations by delivering:
- Effective frizz control, even in high‑humidity environments
- Thermal protection for frequent blow‑drying and heat styling
- Improved conditioning and manageability, supporting wet and dry combability
- Lightweight, non‑greasy sensoriality, ideal for leave‑ins and daily‑use products
These attributes help formulators develop premium silicone‑free products while maintaining the smoothness, slip and shine consumers expect from high‑end hair care.
“OXISMOOTH® has transformed our silicone‑free leave‑in formulations by delivering salon‑level slip and smoothness without residue,” said Parichat Phaodee – Research Scientist at Indorama Ventures: Indovinya.
Supporting Lightweight, Multi‑Benefit Formulations
As leave‑in formats and multifunctional products continue to gain momentum across social platforms, formulation strategies increasingly focus on balancing performance with elegance. OXISMOOTH® esters help simplify silicone‑free formulation approaches while maintaining refined sensory profiles aligned with modern hair care expectations.
Biodegradable and COSMOS‑aligned where applicable, the OXISMOOTH® line supports responsible formulation choices without compromising stability, performance or sensorial quality — making it suitable for a broad range of brands, from indie players to large‑scale manufacturers.
Summer‑Ready Innovation: OXISMOOTH® DS Expands to North America
With warmer months approaching, seasonal formulation needs are becoming more pronounced. Lightweight textures, enhanced smoothness and protection remain top priorities as hair care routines transition into summer.
In this context, OXISMOOTH® DS, successfully launched in South America, is now expanding to North America, further strengthening the line’s ability to support summer‑ready hair care formulations. The new ester expands formulation possibilities for lightweight protection and enhanced smoothness aligned with seasonal routines.
“The North American rollout of OXISMOOTH® DS responds directly to the growing demand for multifunctional hair care with thermal protection that performs under real conditions,” added Parichat Phaodee.
Together, OXISMOOTH® CP, CO, ST and DS enable silicone‑free hair care solutions that respond to evolving performance expectations while supporting modern formulation demands.
About Indorama Ventures
Indorama Ventures Public Company Limited, listed in Thailand (Bloomberg ticker IVL.TB), is one of the world’s leading petrochemicals producers, with a global manufacturing footprint across Europe, Africa, the Americas and Asia Pacific. The company’s portfolio comprises Combined PET, Indovinya, Indovida and Fibers. Indorama Ventures’ products serve major FMCG, agricultural, lifestyle and automotive sectors, including beverages, hygiene, personal care, tire and safety segments. Indorama Ventures employs approximately 25,000 people worldwide and reported revenue of US$15.4 billion in 2024. The company is listed in the Dow Jones Best‑in‑Class Indices.
